In the past five years I've had the pleasure to lead dozens of photoshoots: alone, as part of a team, for residential and commercial designers, for private clients and real estate professionals, for digital and print media, in-and outdoors. In this blog post, I share my answers to some of the most frequently asked questions, so that you too can ask your photographer and get clarity regarding their style, services and process before you book. Let's dive right in!
Who is architectural photography actually for?
Many assume that it's for interior designers. However, architectural photography is for anyone who wants to showcase design products and indoor/outdoor spaces in a way that it conveys feelings and not just dimensions and specs.
This service is perfect:
o for real estate agents wishing to advertise natural-looking modern photographs;
o for architects, interior designers and decorators;
o for home owners with a property for sale or rent;
o if you manage a short-term rental or holiday home;
o for industry professionals like contractors, painters, curtain ateliers, etc, who wish to showcase a portfolio of projects and products in action;
o for home stagers;
o for industry business owners who want to showcase their showroom and/or studio as well as a catalogue of the products they offer;
o if you are in love with your home and want to photograph it for fun!
How do you charge for your services?
We offer a variety of packages to cater to different kinds of photoshoots and locations. These packages will be tailored to the client's need at a fixed price per edited photo, or at half/full-day rates. You are welcome to request a free quote for your project.
Anything I need to know before booking an appointment?
Yes! Always be sure to check out my portfolio. Visiting my website and social media sights will give you a great indication of my shooting and editing style and help you decide if we're a good match for your project..
©Analia Lazzari, Spaces for Life Interiors
Can I help in preparation for the shoot?
Yes! Describing the purpose of the shoot, sending a couple of rough pictures of the areas to photograph, a floor plan and the direction of the home beforehand help save time on the day.
Ensure that the spaces to photograph are as clutter-free and clean as possible.
Do let me know if you need props of any kind: Spaces for Life Interiors owns a selection of rental decorative accessories available at a fee to complete your design. More information on request.
Can a third party use the photos?
Yes, but only if they hold a license. When I take a photo, I hold the copyright to it. When you pay for that photo, you obtain a license to use it. It is only fair _ and legal _ that the same should apply to any other party wishing to use the image. So, if there are any vendors or participants that would like to use your project photos, let's talk about cost-sharing and how it works, it can even benefit you! But whatever you decide, please refrain from sharing photos with third parties without my permission.
Is there a photography services contract?
Yes. This agreement sets out expectations and guidelines for our project as well as outlining payment schedule and copyright and licensing rules.
How do I get my pictures?
On shoot day, I will confirm when you get your photos, usually between 8-10 working days.
They will be presented in their original size in a photo gallery with instructions on how to download them. The gallery will contain the amount of shots you instructed and some extras, giving you the opportunity to select more pictures if you wish.
Don’t worry about the watermark: it goes away as soon as the download is complete!
If you prefer a more 'traditional' way to access your files, we can organise a WeTransfer or connect via Google Drive.
What’s your photography style?
I like bright natural shots because they provide a lot of detail. My clients want to showcase finishes, textures, neatness, made-to-measure work and I feel like these level of detail can be better appreciated in bright photographs. Although darker, moody shorts can be very artistic and appealing for certain portfolios, I prefer to shoot with bright natural light.
When it comes to content, I love to shoot a combination of room ambience shots and smaller vignettes.
For real estate, I prefer to leave extreme wide unrealistic angles aside, and showcase moments, not measurements.
©Analia Lazzari for Karin Bruhin, The Remax Collection Bäch
Last but not least, why do you offer Interior Photography?
Because it makes my heart sing, my style of photography appeals to my clientele, and there's a market for it in Switzerland.
Interior Photography is a service that has grown organically with Spaces for Life. Clients started requesting my photographs after projects I had finished in their home for social media purposes or their own website. Others requested them to advertise their home on Airbnb, or to pass on to a real estate agent… before I knew it, I was getting paid to photograph my own work!
Architectural and product photography were essential to my role as art director at Zurich's design house Zingg-Lamprecht, confirming the demand for quality portfolio photos for commercial and residential designers.
These are only some of the questions my clients ask before hiring me to photograph their projects. If you'd like to see the full list, have questions of your own, or would like to receive a client welcome kit, please do not hesitate to contact me: email@example.com or enquire directly at +41 79 944 20 50. I look forward to hearing from you!